2007 HEMA/HEMA
.Photo credits: Maurice Brandts
HEMA/HEMA
2007.
Photograph, 60x60cm
The impressed letters HEMA work with the softness of the skin. This stigma fades away quickly and leaves no mark.
HEMA is a logo of the commercial chain of shops, and also HEMA in Serbian (read in Cyrilic as ‘nema’) means there is no(ne).